For years Air Jordans were important because Michael Jordan himself wore them. Today @off____white and @virgilabloh launched a new variation of the Air Jordan 1 that really has nothing to do with basketball or the history behind the shoes, but everything to do with fashion and the current trends. Normally, we’d probably all shun the idea but with the current state of Jordan Brand’s less than expected sales, is this the right approach for the brand moving forward? Let’s discuss. . . . . Related, this pic of @rogerfederer playing tennis in the Off-White Jordan 1 is badass. Props to @nickannacone/@complexsneakers